:: I voluntarily pledge that if and when I label an ingredient as "natural", the ingredient will fit the Natural Ingredient Resource Center Criteria for natural ingredients.

:: I voluntarily pledge that if and when I label products using the term "natural", the products will be labeled according to the Natural Ingredient Resource Center Guidelines for labeling natural products.

:: And I voluntarily pledge that if and when I display the NIRC 'Truth in Labeling' logo on a website, brochure or other marketing materials, I will primarily be offering products deemed "natural" as defined by the Natural Ingredient Resource Center guidelines. Furthermore I will disclose when a product on my website/marketing materials contains synthetic ingredients, such as fragrance oils or petrochemicals, in a way that is clear to the consumer.